ShotTracker, The Latest in Basketball Innovation, Improves Shooting Performance

ShotTracker, The Latest in Basketball Innovation, Improves Shooting Performance

ShotTracker automatically tracks shot attempts, makes and misses

OVERLAND PARK, Kan. – For years, cyclists and runners have relied on devices to measure performance and track their improvement, but basketball technology has lagged behind. Until now, that is. ShotTracker is the first piece of affordable, wearable technology for basketball players who want to improve their shooting performance. Two sensors — a small one on a shooter’s wrist and a weather-resistant one on the net — work with an app to automatically track shot attempts, makes and misses. Launching today, ShotTracker is available for pre-orders.

“Whether you’re in your backyard or on the basketball court, the best jump shooters know that you can’t improve what you don’t measure,” explained ShotTracker co-founder Davyeon Ross. “With ShotTracker, basketball players of all ages can practice with more purpose. When you practice smarter, you’ll play more.”

ShotTracker combines tried-and-true basketball fundamentals with the latest in technology innovation. Additionally, the iOS and Android apps will include structured workouts to keep players focused, as well as global leaderboards so athletes can see where they rank among friends, teammates and basketball players around the world

ShotTracker was co-founded by Ross and Bruce Ianni, both successful technology entrepreneurs. Ross is combining his business acumen with basketball intel. After leading the National Association of Intercollegiate Athletics (NAIA) in field-goal percentage his senior year, Ross knows what is required to become an excellent shooter. Together, the two co-founders are merging the worlds of sports and technology to help basketball players track shots and improve their shooting performance.

“My son and I have spent countless hours together working on his shooting. With ShotTracker, he sees the immediate benefits of his hard work and perseverance. Instead of playing video games, he’s outside shooting the basketball,” explained Ianni. “We want to help all kids have these life-changing, character-building experiences.”

Want to get the latest in basketball tech before your teammates, opponents and coaches catch on? Pre-order your ShotTracker today.

Wearable Technology, A Megatrend

Between 2011 and 2012, the number of connected wearables sold globally nearly tripled. And by 2017, the market is expected to reach eight times that amount. To illustrate the massive growth of wearable technology, ShotTracker is also introducing an infographic, “Wearable Technology, A Megatrend”, in conjunction with today’s launch:

  • In 2012, consumers worldwide bought 8.3 million fitness trackers, smart watches and other connected wearables. (Tweet this)
  • In 2013, wearable fitness and activity trackers accounted for the majority of the market. (Tweet this)
  • By 2017, the connected wearable market is expected to be eight times larger than it was in 2012. By 2018, it could reach $19 billion. (Tweet this)
  • 82% of users believe wearable tech has enhanced their lives. (Tweet this)

To view the full infographic, click here.


ShotTracker is the first piece of affordable, wearable technology for basketball players who want to improve shooting performance by automatically tracking shot attempts, makes and misses. Based in Overland Park, Kan., ShotTracker was co-founded by Davyeon Ross and Bruce Ianni, successful tech entrepreneurs. Ross was also a former college basketball player who led the NAIA in field-goal percentage his senior year.

ShotTracker is now available for pre-order at Connect with ShotTracker on Facebook, Twitter and Tumblr.