Creelio

Creelio

Creelio simplifies content marketing for small and medium-sized businesses.  The company tackles the “I know I should be blogging and tweeting regularly, but I don’t have the time” problem faced by many businesses. Creelio helps those businesses take advantage of content marketing as a smart and efficient way to build their brand and engage with a loyal community. 

In less than 20 minutes per month, businesses will have a growing social influence. Creelio removes the hassles of content marketing through a mobile marketing platform that delivers original, targeted, quality content that matches the company’s voice. Creelio regularly delivers content recommendations to a customer’s mobile phone where they can personalize and approve them for delivery to their Twitter, Facebook, and Blog accounts according to a customized schedule.

The market size is significant for custom content. According to the Custom Content Council (April 2013), annual spending on production and distribution of custom content rose 9.2% since 2012 to $43.9 billion. Of the average overall marketing, advertising and communications budget, 39% of funds were dedicated to content marketing. According to Outbrain.com’s Report: State of Content Marketing 2012, 96% of marketers surveyed use social media platforms such as Twitter and Facebook to distribute their brand’s digital content, up from 88% in 2011.

Based on 1,000 respondents to a study, “Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2013,” 40 to 44% expect to increase their output of Web updates, social content and SEO content in 2013. In an infographic built by blogging.org in 2012, there are an estimated 31 million bloggers in the United States with 42 million blog sites and 329 million people viewing blog content. Sixty-percent of businesses have a company blog, however, their rates of updating the blog are weak with 35% blogging once per month and 65% blogging once a year or less. In the micro-blog space, Twitter has more than 200 million active users sending more than 400 million tweets per day with 60% tweeting via mobile devices according to an article published in September 2013 in The Guardian.

Co-founders Steve Stava and Julie Edge bring industry experience to this new venture. Stava has 25 years of experience designing technology solutions. Edge has worked for more than two decades as a strategic communications and policy expert. Together, they have created the new “easy button” for content marketing. 

Digital Sandbox funding will help Creelio build the web interface and data analytics components for the platform.