Lazser Down

Lazser Down

If you watch football games on TV, you have likely noticed the technology deployed to make the broadcast more viewer-friendly. But why isn’t that available for in-stadium viewing? L​azser Down has developed a solution that could improve the in-stadium experience for fans.  

Every football play begins with the official spotting the ball with a down marker and chain. We see the down and then guess at the exact distance. TV technology has addressed this through a number of innovations available to the home viewer while the in-stadium method is a technological dinosaur, virtually unchanged in more than 100 years. 

Enter former football coach, Michael Foster, who invented a solution.

“Lazser Down provides real-time down and distance that is digitally displayed on the field and synchronized with the stadium scoreboard,” says J. Michael Foster, CEO. Measurements are read out by the yard, foot and, when necessary, by the inch. Foster says, “It is frustrating because the determination of distance can be subjective. Placements can be different based on angle or a misread of the ball.”

The patent approved Lazser Down technology is synchronized with the stadium scoreboard through electronic, laser, and RF (radio frequency) technology. 

The value of this advanced in-stadium system technology will improve strategy of coaches and players while enhancing the on-field administration by officials.  

“There is a lot of interest in integrating technology into the ‘in-stadium’ experience,” says Jeff Shackelford, executive director, Digital Sandbox KC. “And Lazser Down’s unique real-time technology improves the in-stadium experience.”