Mi Zócalo

Mi Zócalo

Although 30 percent of iPhone users in the United States are Hispanic, less than 5 percent of Hispanic newspapers and radio stations have an iPhone app or a mobile website. Through the support of Digital Sandbox KC, Bluejacket Technology will take the next steps in developing its product, Mi Zócalo, for the U.S. Hispanic market and help Hispanic publishers move into the mobile era and create new revenue streams.

The Mi Zócalo platform allows the publisher to share existing content on mobile devices and increase revenue through additional advertising streams. For users, Mi Zócalo is a bilingual guide to the Hispanic communities of America. The app helps users find local bilingual news, events and buzz-worthy places to eat, shop and have fun based on the informed opinions of local Latinos. 

Mi Zócalo is the brainchild of a talented management team. Christina Frazier, CEO, is a serial entrepreneur who raised venture capital in China and sold her second company, Alianthus, Inc., to Galaxy Glory Holding Ltd in 2010.  She co-created a very popular top-20 android app that generated more than 500,000 downloads. Ed Reyes, CMO/Sales Director, is a member of the Reyes Media Group, which owns and operates Spanish language newspapers and radio stations in Kansas, Missouri and Texas.

Support from the Digital Sandbox will assist in the development of a “dashboard” user interface, critical for the implementation of beta testing.